We are delighted to announce a partnership with The Lullaby Trust, the leading charity for the prevention of sudden infant death syndrome (SIDS) and support for parents bereaved by the sudden unexpected death of a baby.
The Lullaby Trust (formerly FSID) promotes infant health and disseminates information on infant health, babycare and sudden infant deaths to health professionals and the general public, also working with professionals to improve investigations when a baby sadly dies.
Who will be the drivers of this partnership?
The partnership, driven by our Snuza UK distributor Nimans Home, focuses on the CONI programme, which provides support for bereaved parents who go on to have another baby. Parents who have experienced a sudden and unexpected death of a child often feel anxious when they have another baby. The Lullaby Trust works with the local providers of public healthcare services to coordinate a national health-visitor led service for bereaved parents. This includes regular contact with their health visitor so they can talk freely about any worries and seek advice and training on basic life support in order to know what to do if their baby stops breathing. Symptom diaries and weight charts are also provided to detect changes that may mean baby should be checked by a doctor.
“Following the death of Joe, when I fell pregnant with Alfie I was obviously delighted, but extremely anxious. The CONI programme was a tremendous support. I couldn’t have coped without it.” – Tracey, South London
The CONI programme and reinforcing partnership
In addition, the CONI programme also makes it possible to borrow specialist monitors and we are proud to have donated Snuza HeroMD monitors to the CONI programme which are accessible to bereaved parents in order to provide a little comfort for the first few months when their new baby is home. To reinforce our partnership with such an amazing cause, a copy of the Lullaby Trust logo will be added to the front of all packaging and Nimans will be adding a Fact Sheet to all UK shipments. In terms of promotion, the Lullaby Trust logo will feature on marketing materials and social media content as part of the launch, which includes activity with leading parenting platform Bounty.
We are thrilled to support The Lullaby Trust and the valuable work they do. The SnuzaHeroMD monitor is so reassuring for parents and especially so for those having a rainbow baby. We are so pleased to embark on this partnership and support parents during such a worrying time.